Designer, painter and illustrator, Alexandra Jefford is a talented London-based artist whose unique pieces of jewellery play with shapes, texture and colour to embody the abstract qualities of her artwork. Born and raised in Geneva, Alexandra studied fine art at Central St Martins in London concentrating on etching and drawing. She first pursued a career as an artist and illustrator before turning to jewellery in 2002 after studying jewellery design at the Gemological Institute of America (GIA), and Gemology at the Gemological Association of Great Britain (GEM-A). Her main approach was to create a more accessible art form while staying true to her roots in fine art.

Initially inspired by the Bauhaus movement and the post-war American 1950s abstract expressionist painters, Alexandra’s jewellery is often born out of a fragment of an idea, or drawing, recycled and reworked using an overlay of techniques such as pastel upon gouache. She follows the example of the Bauhaus artists by seeking to embrace all art and craft forms in her work, with one discipline informing the other.

In 2019, Alexandra was invited to collaborate with Smythson on a collection of 5 rings exploring the theme of love. Commissioned by Wallpaper for the Salon del Mobile in Milan, the series of gold rings with precision-crafted knots of coloured Smythson leather looked at 5 aspects of love across 5 cultures. In 2006, Alexandra was commissioned by the V&A to design a piece for the museum. Her gold Samurai sword ring, which was based on their Japanese collection, formed part of a special edition created to mark the re-opening of the new shop.

She was nominated by fashion journalists as an up and coming British Designer for IJL in 2005. Her work has also been exhibited at the White Cube gallery, the PAD London and Paris Art Fairs, Perimeter Gallery in Paris, design Miami Basel at Basel 2011, Louisa Guinness Gallery in London, Roche Court in Wiltshire and GemGenève 2019 and 2021.

Based at her studio in London's Chelsea, a selection of Alexandra’s jewellery is also presented at Dover Street Market. Her work has been featured in several publications including US, UK and China Vogue, Harpers Bazaar, Wallpaper, Stella magazine, Marie Claire, the New York Times and the Times, City AM, Telegraph Luxury, Departures mag, Viewpoint, Financial Times, Financial Times How to spend it. She has also appeared in jewellery books The New Jewellers by Olivier Dupon, Fashion for Jewels and Drawing Jewels for Fashion by Carol Woolton.